Continuously Creating Greater Value for Customers! Great Power’s Strategic Breakthrough for Winning the Market
2024.11.07
Recently, GREAT POWER and Huaxia Foundation held a major seminar on the "Breakthrough Strategy for Success," where they conducted in-depth discussions on a breakthrough strategy focusing on a single focus, multiple scenarios, and globalization. The seminar clarified GREAT POWER's strategic direction, objectives, and key tasks for "transforming, breaking through, and leaping upwards": sticking to technological innovation while maintaining technological leadership; localizing overseas operations; and building comprehensive customer relationships to continuously create value for customers.
In the context of global carbon neutrality, energy transition has become an irreversible trend worldwide. Over the past two years, thanks to the energy storage policy for new energy power stations, the energy storage sector has seen sustained growth. After experiencing rapid and unchecked growth, the energy storage industry is now facing a mismatch of productivity and production relations, overcapacity, severe product homogeneity, and fierce low-price competition, entering a survival-of-the-fittest phase.
In this industry reshuffle, there are both challenges and opportunities. In this industry transformation, GREAT POWER will steadfastly pursue excellence, focusing on "endurance" in operations, "cost reduction" in expenses, "market dominance" in competition, and "capital support" in financing. The company will dare to break through, take bold actions, and ultimately emerge victorious in this protracted battle.
1. High Reliability and Digital Intelligence—Continuing to Maintain Technological Leadership
As a national high-tech enterprise, GREAT POWER has accumulated 23 years of lithium battery technology and 13 years of energy storage technology. Technology is the foundation for the survival of GREAT POWER. Since the beginning of this year, the group has made significant technological breakthroughs in several fields, including large cylindrical HOME series batteries, low-temperature POLAR series batteries for household storage, large-capacity energy storage batteries, solid-state batteries, sodium-ion batteries, and consumer batteries. The core battery technologies continue to maintain a leading position in the industry.
At the same time, GREAT POWER will advance cost reduction through technological innovations, ensuring that cost control permeates every aspect of project operation, maximizing resource utilization efficiency, and lowering the full life-cycle cost for customers.
2. Global Expansion—Localized Operations in Overseas Markets
The current global energy storage market is primarily dominated by China, the United States, and Europe, with emerging markets in regions such as Australia, Latin America, and Japan also accelerating development. Overseas energy storage power markets are highly market-driven, with a strong demand for energy storage systems. In recent years, GREAT POWER has actively expanded into overseas markets, continuously enhancing its brand power and market presence in the global energy storage market. The company has established nine overseas offices in the United States, Germany, Japan, Singapore, Indonesia, India, Turkey, Spain, and Chile. In addition, the Vietnam factory has been steadily operational. GREAT POWER is committed to strengthening the brand building in overseas markets, promoting localized operations, and fostering cooperation.
In the next phase, GREAT POWER's overseas energy storage business will complete a strategic transformation from centralized to distributed, and from internationalization to localization. By adopting localized operations, the company will deeply engage in overseas markets, realizing high localization in capital, talent, culture, and business models, thereby enhancing its overall competitiveness in terms of technology, cost, and market.
3. Building Comprehensive Customer Relationships—Creating Value for Customers
The energy storage industry will face more opportunities in the future, but only a limited number of companies will survive. Market competition has evolved from a simple market share battle to an intense struggle for survival. GREAT POWER will use technological innovation to rapidly improve its investment, financing, exit capabilities, project operations capabilities, customer interaction abilities, and key system technologies, based on its existing capabilities. By building comprehensive customer relationships, the company will continuously create greater value for customers through safe and reliable products and integrated solutions, achieving leapfrog growth.
The "Breakthrough Strategy for Success" seminar lasted two days and was attended by senior leaders and key representatives from various departments. The seminar successfully met its objectives, providing an in-depth review of current business activities and a forward-looking outlook. It also provided clear guidance for future business breakthroughs, globalization efforts, and internal collaboration, effectively mobilizing the vitality of the group and enhancing the enthusiasm, initiative, and creativity of all employees. Discussion groups from various business sectors, including energy storage, consumer, and power, actively proposed feasible solutions. After the seminar, each department will further refine and streamline their strategies according to their respective battlefields and key success factors to ensure more efficient execution.
GREAT POWER is committed to putting customers at the center, continuously creating greater value for them, and driving technological advancements to meet market and customer demands. In the face of fierce competition, GREAT POWER remains resolute, boldly taking action and daring to break through, ensuring it emerges victorious in this prolonged reshuffling battle and fulfilling its mission of enabling more people to access safe, stable, and clean energy.

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